Last updated: August 31, 2026
This Cookie Policy explains how ExpansionInk uses cookies and similar technologies when you visit our website, member pages, landing pages, and other online services.
It explains what cookies are, which types of cookies we may use, why we use them, how third-party technologies may operate, and how you can manage or change your preferences.
This Cookie Policy should be read together with our Privacy Policy, which explains more broadly how ExpansionInk processes personal data.
1. Who We Are
This website is operated by:
ExpansionInk
Registration Number: 17293207
VAT Number: EE102948617
Registered address:
Harju maakond, Tallinn, Kesklinna linnaosa, Narva mnt 5, 10117, Estonia
Email:
For more information about how we process personal data, please see our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that websites can place on your browser or device.
They allow websites and online services to remember information about your visit.
Cookies may be used for purposes such as:
- keeping you logged in
- remembering preferences
- maintaining a shopping cart
- supporting checkout
- understanding how a website is used
- measuring advertising performance
- remembering privacy choices
- supporting embedded content
- preventing fraud
- improving website performance
Cookies may be set directly by ExpansionInk or by third-party services used on our website.
3. Similar Technologies
In this Policy, the term “cookies” may also include similar technologies where appropriate.
These can include:
- pixels
- tags
- tracking scripts
- local storage
- conversion technologies
- web beacons
- browser identifiers
- device identifiers
- embedded-content technologies
- server-side conversion tools
These technologies may perform functions similar to traditional cookies even where no cookie file is stored directly on your device.
Where applicable law treats these technologies similarly to cookies, we aim to apply the relevant consent requirements.
4. First-Party and Third-Party Cookies
First-party cookies
These are cookies placed by ExpansionInk or by technology operating directly on our website.
They may be used for purposes such as:
- account login
- authentication
- website security
- remembering privacy preferences
- member access
- checkout functionality
- basic website operation
Third-party cookies
These are placed or controlled by external providers whose services are integrated with ExpansionInk.
These providers may support functions such as:
- analytics
- advertising
- video
- social media
- payments
- course delivery
- forms
- assessments
- account functionality
Third-party providers may also process information under their own privacy policies.
5. Session and Persistent Cookies
Some cookies are temporary, while others remain on your device for longer.
Session cookies
Session cookies normally expire when you close your browser.
They may be used to:
- maintain a login session
- preserve temporary settings
- support a checkout
- keep a website session working correctly
Persistent cookies
Persistent cookies remain on your device for a defined period unless you delete them sooner.
They may be used to:
- remember preferences
- remember your cookie choices
- support analytics
- recognize returning browsers
- measure advertising effectiveness
The exact duration depends on the particular cookie and provider.
6. Categories of Cookies We Use
ExpansionInk may use the following categories of cookies and similar technologies.
A. Strictly Necessary Cookies
These technologies are required for the website or a service you request to function properly.
They may support:
- login
- authentication
- account security
- fraud prevention
- member access
- shopping carts
- checkout
- payment processing
- password resets
- consent preferences
- load balancing
- basic website functionality
These cookies cannot always be disabled through our consent interface because the website or requested service may not work properly without them.
Where applicable law permits, strictly necessary cookies may be used without your consent.
B. Preference and Functionality Cookies
These technologies may remember choices you make and improve website functionality.
For example, they may remember:
- language
- region
- display preferences
- previous choices
- user settings
Depending on the particular technology and applicable law, consent may be required before these cookies are used.
C. Analytics and Performance Cookies
These technologies help us understand how ExpansionInk is used.
They may collect information such as:
- pages visited
- session duration
- traffic source
- browser type
- device type
- general interaction patterns
- conversion activity
- page performance
- technical errors
We use this information to understand and improve our website, member experience, and marketing.
Our analytics providers currently include Google Analytics, and we may test or use other analytics services from time to time.
Where consent is required by applicable law, analytics technologies are managed through our cookie-consent system according to your analytics preferences.
D. Advertising and Marketing Cookies
Advertising and marketing technologies may be used to:
- measure advertising campaigns
- understand whether an advertisement resulted in a visit or purchase
- track conversions
- create advertising audiences
- retarget previous website visitors
- limit repeated advertising
- exclude some existing customers from campaigns
- understand campaign effectiveness
- improve advertising relevance
These technologies may be provided by platforms such as:
- Meta
- TikTok
Where consent is required by applicable law, these technologies are managed according to the marketing preferences selected through our cookie-consent interface.
7. Cookie Consent Management
ExpansionInk uses a cookie-consent management platform to help visitors manage optional cookies and similar technologies.
At the time this Policy was updated, we use CookieYes for this purpose.
CookieYes may be used to:
- display our cookie-consent banner
- record cookie preferences
- organize cookies into categories
- provide a preference center
- assist with managing non-essential scripts according to visitor choices
- scan the website for cookies and similar technologies
- allow visitors to revisit or change their cookie preferences
The effectiveness of any consent-management platform also depends on how individual scripts, plugins, embeds, tags, and third-party integrations are configured.
ExpansionInk uses CookieYes as part of its privacy and consent-management processes, but no single software platform can independently guarantee legal compliance in every circumstance.
We aim to configure our website and third-party integrations in accordance with applicable privacy and consent requirements and review our setup when our website or technology changes.
8. Google Analytics
ExpansionInk currently uses Google Analytics.
Google Analytics helps us understand how visitors use our website.
Depending on our configuration and your consent choices, Google Analytics may process information such as:
- browser information
- device information
- page views
- session information
- referral source
- interaction events
- approximate location
- conversion events
We use this information to improve our website, understand visitor behavior, and measure marketing performance.
Where consent is required by applicable law, Google Analytics is managed through our cookie-consent system according to your analytics preferences.
Google may also process information under its own privacy terms.
9. Meta Pixel and Facebook / Instagram Advertising
ExpansionInk uses or may use Meta advertising technologies, including the Meta Pixel and related conversion technologies.
These technologies may help us:
- measure Facebook and Instagram advertising
- understand whether someone visited ExpansionInk after interacting with an advertisement
- measure conversions
- optimize advertising campaigns
- create retargeting audiences
- create custom or similar audiences where permitted
- understand campaign performance
Depending on the technology and configuration, Meta may receive information such as:
- page visits
- browser information
- device information
- IP address
- cookie or browser identifiers
- registration events
- purchase events
- other conversion events
Where consent is required by applicable law, Meta advertising technologies are managed through our cookie-consent settings according to your marketing preferences.
Meta may also process information independently under its own privacy terms.
10. TikTok Advertising Technologies
ExpansionInk may use TikTok advertising technologies, including the TikTok Pixel or related tools.
These may be used to:
- measure TikTok campaigns
- understand conversions
- measure advertising performance
- create advertising audiences
- retarget previous visitors
- improve campaign effectiveness
TikTok may receive information relating to website activity and conversion events where the relevant technology is used.
Where consent is required by applicable law, TikTok advertising technologies are managed through our cookie-consent settings according to your marketing preferences.
11. LinkedIn Insight Tag
ExpansionInk uses the LinkedIn Insight Tag.
This technology may help us:
- measure LinkedIn advertising
- understand website conversions
- analyze general audience trends
- create retargeting audiences
- improve campaign performance
LinkedIn may receive information such as:
- page visits
- device information
- browser information
- IP address
- advertising identifiers
- conversion information
Where consent is required by applicable law, the LinkedIn Insight Tag is managed through our cookie-consent settings according to your marketing preferences.
12. Pinterest Advertising Technologies
ExpansionInk may use Pinterest advertising technologies, including Pinterest tags or similar tools.
These technologies may help us:
- measure advertising effectiveness
- track conversions
- create advertising audiences
- retarget previous visitors
- understand interactions following Pinterest campaigns
Where consent is required by applicable law, Pinterest advertising technologies are managed according to your marketing-cookie preferences.
13. Google Advertising Technologies
ExpansionInk may use Google advertising or conversion technologies from time to time.
At the time this Policy was updated, ExpansionInk is not actively using Google Ads conversion tracking as a primary advertising tool, but this may change.
If we activate Google advertising technologies, they may be used for purposes such as:
- conversion measurement
- remarketing
- campaign optimization
- advertising attribution
- audience creation
Where consent is required by applicable law, these technologies will be managed through the relevant marketing-cookie preference.
14. Video Embeds
ExpansionInk uses or may use video providers including:
- Vimeo
- YouTube
Embedded videos may allow these providers to process technical information when a page loads or when you interact with the video.
This may include:
- browser information
- device information
- IP address
- video interactions
- cookies or similar identifiers
Where an embedded video uses non-essential tracking and consent is required by law, we aim to manage that technology according to the preferences selected through our cookie-consent system.
15. Forms and Assessments
ExpansionInk currently uses or may use tools including:
- GetFormly
- Kit
- Google Forms
- website forms
- other form or assessment tools introduced or tested from time to time
These tools may use cookies or similar technologies for purposes such as:
- form functionality
- session continuity
- security
- spam prevention
- attribution
- analytics
The exact technologies involved depend on the form and provider.
16. Member and Course Technologies
ExpansionInk currently uses or may use:
- Thrive products
- Xperiencify
- WordPress
- related membership or course technologies
These services may use cookies to support functions such as:
- login
- authentication
- account access
- progress tracking
- session management
- purchased-content access
- member preferences
Some providers may also offer optional analytics or marketing functionality.
Where such functionality involves non-essential tracking, it is managed according to the applicable consent category where required.
17. Checkout and Payment Technologies
ExpansionInk currently uses services including:
- Stripe
- ThriveCart
- PayPal
These providers may use cookies or similar technologies for purposes including:
- checkout functionality
- payment processing
- fraud prevention
- security
- transaction continuity
Some payment-related technologies may be strictly necessary to provide the payment or checkout service you request.
Payment providers may process information under their own privacy policies.
18. Social Media Features
ExpansionInk may include:
- social media links
- embedded social content
- sharing buttons
- social widgets
- feeds
- embedded videos
from platforms such as:
- TikTok
- YouTube
A simple external link does not necessarily place a cookie.
However, embedded content, scripts, widgets, or feeds may allow a third-party platform to receive information about your visit.
Where such technologies are non-essential and consent is required, we aim to manage them through the relevant cookie-consent category.
19. SocialBee and Social Scheduling
ExpansionInk uses or may use SocialBee and native scheduling tools provided by social media platforms.
These services are primarily used internally to manage and schedule content.
They do not necessarily place cookies on the ExpansionInk website.
If a future integration causes visitor tracking or other cookie use, we will aim to manage that technology according to applicable consent requirements.
20. How We Manage Cookie Consent
Where applicable law requires consent for optional cookies or similar technologies, ExpansionInk uses a consent-management system to help manage those technologies according to visitor choices.
We aim to configure analytics, advertising, embedded content, and other non-essential technologies in accordance with applicable consent requirements.
Because websites, plugins, scripts, and third-party platforms change over time, we periodically review our cookie configuration and may update classifications, integrations, or settings where necessary.
Visitors can revisit their preferences through the Cookie Settings option available on the website.
21. Your Cookie Choices
When you first visit ExpansionInk, you may be shown a cookie-consent interface.
Depending on your location and applicable law, this may allow you to:
Accept All
Reject Non-Essential
Manage Preferences
You can use these controls to decide whether optional categories such as analytics and marketing are enabled.
Where affirmative consent is legally required, we do not intend to treat silence, inactivity, or pre-selected optional settings as valid consent.
22. Changing or Withdrawing Your Choices
You can change your cookie preferences after your initial selection.
A Cookie Settings or similar control may be available on the website so that you can:
- review your preferences
- activate optional categories
- deactivate optional categories
- withdraw previous consent
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
After you change a preference, the effect on existing cookies may depend on the particular technology involved. Some cookies already stored on your device may need to expire or be deleted through your browser.
23. Necessary Cookies Cannot Always Be Disabled
Some cookies are necessary to provide functionality you actively request.
For example, they may be needed for:
- logging into your dashboard
- authenticating your account
- accessing purchased content
- processing checkout
- maintaining security
- remembering your cookie choices
If you block these cookies through your browser, certain parts of ExpansionInk may not work correctly.
24. Browser Controls
Most internet browsers allow you to manage cookies through browser settings.
Depending on your browser, you may be able to:
- block cookies
- delete existing cookies
- block third-party cookies
- delete cookies when the browser closes
- view cookies stored on your device
Blocking all cookies may affect website functionality.
Browser controls operate separately from ExpansionInk’s cookie-consent interface.
25. Advertising Platform Controls
Advertising providers may offer their own privacy and advertising preference tools.
You may be able to manage personalized advertising directly through services provided by platforms such as:
- Meta
- TikTok
These controls operate separately from ExpansionInk’s cookie settings.
Changing a preference directly with an advertising provider does not necessarily remove cookies already stored on your device.
Similarly, changing your ExpansionInk cookie preferences does not necessarily alter every preference stored directly by a third-party account or platform.
26. Global Privacy Control and Similar Signals
Some browsers and browser extensions can send privacy signals such as Global Privacy Control.
Where applicable law requires ExpansionInk to recognize a legally valid universal opt-out mechanism, we aim to honor such signals as required.
Because privacy signals, browser functionality, and applicable laws continue to develop, how these signals operate may vary by jurisdiction and technology.
27. Cookie Retention
Different cookies remain on your device for different periods.
Some expire when your browsing session ends.
Others may remain for a period of:
- days
- months
- longer periods
depending on the purpose and provider.
ExpansionInk aims to use proportionate retention settings where these settings are under our control.
Where available, the current cookie list or CookieYes preference interface may provide more detailed information about individual cookie expiry periods.
28. Cookie Consent Records
ExpansionInk or CookieYes may retain a record of cookie preferences where appropriate.
This may include information such as:
- a consent identifier
- date and time
- selected cookie categories
- consent status
- version of the consent notice
- limited technical information necessary to document the choice
These records may be used to remember and demonstrate your privacy preferences.
29. Current Cookie List
ExpansionInk uses multiple third-party services, and the exact cookies present on the website may change as our technology changes.
Where available, our CookieYes interface or cookie declaration may provide a current list of cookies identified on the website.
This list may contain information such as:
- cookie name
- provider
- purpose
- category
- expiry duration
- first-party or third-party status
A current scan-based cookie list is generally more accurate than a permanent hand-written inventory because cookies may change when providers update their technology.
30. Changes to Our Technology
ExpansionInk regularly develops, tests, and improves its website and technology.
We may:
- test new providers
- replace existing providers
- change plugins
- change analytics platforms
- change advertising technologies
- remove integrations
- add integrations
- change course platforms
- change website technology
As a result, the exact cookies and similar technologies in use may change.
We aim to keep our cookie-consent configuration reasonably aligned with the technology actually in use.
Where a material change affects this Cookie Policy, we may update it accordingly.
31. Testing New Providers
ExpansionInk may occasionally test new technology before deciding whether to use it permanently.
The fact that a provider is being tested does not mean that it will become a permanent part of our technology stack.
Where testing involves non-essential tracking and consent is required by applicable law, we aim to configure that technology within the appropriate consent category.
We do not treat testing as an exemption from applicable privacy requirements.
32. International Processing
Some providers whose cookies or technologies are used by ExpansionInk operate internationally.
Information collected through these technologies may therefore be processed outside Estonia or outside the European Economic Area.
Where GDPR requirements apply to international transfers, relevant processing arrangements may rely on safeguards such as:
- an adequacy decision
- Standard Contractual Clauses
- the EU-US Data Privacy Framework where applicable
- another legally permitted transfer mechanism
Please see our Privacy Policy for more information about international data transfers.
33. Third-Party Privacy Policies
Third-party providers have their own privacy and cookie practices.
ExpansionInk does not control every aspect of how an independent provider processes information.
Depending on the services you interact with, you may wish to review privacy information directly from providers such as:
- Meta
- TikTok
- Vimeo
- YouTube
- Stripe
- PayPal
- other providers involved in your interaction with ExpansionInk
34. Sale, Sharing and Targeted Advertising
ExpansionInk does not operate a business based on selling customer lists or visitor information for money.
However, certain privacy laws use broad definitions of terms such as:
- sale
- sharing
- targeted advertising
- cross-context behavioral advertising
Some advertising technologies may fall within these definitions even where ExpansionInk does not receive money in exchange for personal information.
Where applicable law gives you a right to opt out of such processing, we aim to provide or honor an appropriate mechanism where legally required.
35. Children
ExpansionInk’s website and commercial services are intended primarily for adults.
We do not intentionally use advertising technologies to profile children through services specifically directed at children.
If ExpansionInk introduces a service specifically intended for minors in the future, additional privacy and cookie controls may be implemented where required.
36. Changes to This Cookie Policy
We may update this Cookie Policy when:
- our website changes
- service providers change
- cookie technologies change
- analytics tools change
- advertising platforms change
- our consent-management system changes
- applicable laws or regulatory guidance change
- we introduce new services
The current version will be published on this page.
The Last updated date at the top of the Policy indicates when it was most recently revised.
37. Contact Us
If you have questions about cookies, tracking technologies, or your privacy choices, contact:
ExpansionInk
Registration Number: 17293207
VAT Number: EE102948617
Harju maakond
Tallinn
Kesklinna linnaosa
Narva mnt 5
10117
Estonia
Email: contact@expansionink.com
For more information about how ExpansionInk collects and processes personal data generally, please see our Privacy Policy.