
Before the drawings
I came from a world where results were measured in numbers.
My background was in mechanical engineering. From there, my career moved into digital marketing. For 9 years, I worked across campaigns, clients, strategy, performance and risk. I reached director level, managed more than 500 marketing campaigns and worked as a Facebook risk analyst.
I know how businesses acquire customers, how campaigns perform, how people make decisions and how much work goes into building something that actually sells. So when I talk to an entrepreneur about visibility, marketing, sales, execution or growth, I understand the business side.
But over time, I became curious about a different question: why can someone know exactly what to do and still struggle to do it?









Iana
Yolanda
Alina
Raluca
